7/15/2023 0 Comments Curl smithThe festival promotion kicks off the brand’s summer-long “Protect your Glow” campaign geared toward Gen Z. Attendees will be able to interact with the brand via a “moisture bar,” gift stations and Instagrammable scenery. DJs will include Alesso, whose performance is sponsored by Patrón, as well as Carlita and Diplo.įor its first time sponsoring a promotion during Coachella weekend, Clinique is hosting an influencer “Hydration House” pool party on weekend 1 featuring DJs Coco & Breezy (Friday), Tay James (Saturday) and Brittany Sky (Sunday).Īnd for the general public, the brand is the official skin-care sponsor of the Day Club Palm Springs pool party taking place on Saturday and Sunday both weekends of Coachella. The activation’s fashion and beauty sponsors are Mugler, Got2b and Sheglam this year. Nylon House is another returning Coachella event organized by the same parent company as The Zoe Report, Bustle Digital Group. And in the fashion arena, a curated collection of items from The Zoe Report’s Cotton-sponsored online festival shop will be on display, with brands including Free People, MSGM and Anine Bing. ![]() Meanwhile, European Wax Center will offer on-site brow styling including avant-garde “ pearl” and “galactic brows.” Guests can take selfies in front of a metallic backdrop and receive an illustration from a sketch artist. Sephora’s activation will be tapping into SoCal desert wellness culture with an aura reading that will match participants to a coordinating fragrance that they can spray onto an “energy-inspired bracelet.” They can also show the bracelet to an on-site poet to receive a custom poem. Influencers slated to attend this year include Alix Earle, Meredith Duxbury and Emma Chamberlain. Queen of boho Rachael Zoe-founded The Zoe Report’s classic wellness event returns to the desert again this year, with fashion and beauty sponsors including Sephora, European Wax Center and Cotton. Showcasing a limited-edition capsule collection on sale on the site available through the spring season, the campaign was created by AI studio ta. On the desert highway on the way out to the festival, the company is also sponsoring AI-generated billboards. On its Instagram and TikTok accounts, it sponsored a Revolve Festival-themed scavenger hunt in Los Angeles. Revolve is highlighting the festival through several marketing efforts. ![]() “We’re celebrating our 20-year anniversary this year, so we wanted to use this as an opportunity to celebrate the partners, influencers, talent and customers that have been along this ride with us,” said Gerona. On a recent episode of the Glossy Podcast, Gerona noted that the Revolve Festival has “historically been our biggest event of the year.” She added that, in terms of the company’s influencer trips and events, old-school influencer content circa the 2010s “feels dated” and that the company is continuing to evolve its influencer marketing style. The only hint Gerona gave about the artists performing this year was to expect those that have been “trending on TikTok lately,” she said. Celebrity attendees, performers and even the new Thermal, CA venue location all remain under wraps following last year’s frenzy when the event hit capacity and left influencers to rant on TikTok about not getting in. Taking place during Coachella’s first weekend on April 15 and 16, the invite-only event will be open for four hours each day starting at 2 p.m., making it three hours shorter each day than last year. ![]() ![]() “We’re going back to the roots of Revolve Festival and keeping it intimate,” said Raissa Gerona, chief brand officer of Revolve. At the event, fashion and beauty brands with activations will include Quay, Supergoop, Beis X Wanderlust, 8 Other Reasons and Touchland. With a futuristic theme of “Best Trip,” referencing this year’s aliencore and trippy mushroom trends, the fashion retailer’s annual marquee influencer event, Revolve Festival, will be a pared-back affair compared to earlier years.
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